Skwooshi toys are the brainchild of Canadian family-owned company Irwin Toys.
Unlike Playdoh or plasticine, Skwooshi easily takes on a more liquid form but quickly returns to a more solid form that can be easily moulded and preserves great detail. Skwooshi is available in ten different colours that can be combined to make even more colours.
In the UK Skwooshi is distributed by Flair. Flair are releasing a range of Skwooshi toys starting with entry level foil bags that come with a surprise mould and some Skwooshi clay.
Flair’s hero product is the Skwooshi Magical Factory playset which comes complete with all ten colours and a wide range of accessories.
Skwooshi toys offer parents and kids a fun way to play together.