Toys are one of the first stops on the Subway Surfers merchandising route. The brand new line of Subway Surfers toys is set to be one of the most important destinations of a licensing program which will include apparel, footwear, stationery and many more.
Subway Surfers toys will reflect the colourful urban street-styling of the games characters and locations. Subway Surfers figures and playsets are set to appeal to fans worldwide.
In its short life, the Subway Surfers app, a joint creation of Danish developers Kiloo Games and SYBO Games, has already had tens of millions of downloads.
Speeding through an urban subway, chased by a fat cop, gamers run or surf their way over, under and around barriers and trains collecting coins as they go.
Combining a blistering app with hip street styling, Subway Surfers toys are definitely one of the most exciting new toy brands around