The XCardz brand first launches at retail in Spring 2013. XCardz is a creation of UK toy maker Flair plc.
An all in one mini workshop with storage compartments, XCardz allows for easy laminating of custom designed cards, invitations, gift tags and bookmarks.
Fun to use, XCardz is very deliberately styled towards boys. Flair will also market a range of cool XCardz refills.
With the very cool XCardz Spy Creation Station playset kids can design and laminate their own secret spy ID cards. Look out also for the XCardz Teenage Mutant Turtles set from Flair.
XCardz toys should help to inspire some welcome creativity in a boys marketplace all too crammed with action and battle toys.