Flowee are the new magical flower fairy toys from Simba Smoby.
Each magical Flowee doll can transform from a brightly coloured flower into a cute little fairy with a dress made of flower petals.
Collectable Flowee toys are set to be released in the ever-popular pocket-money priced blind bag format.
To launch the brand, the toys will initially be found from October 2013 as Mini Flowee dolls inside Kinder Surprise eggs. Snap the pieces together to make your very own Mini Flowee doll; slide the leaves down to open the petals and reveal the Flowee.
A great fun girls’ collectable with a funky twist, Flowee toys are sure to sprinkle some retail magic for Simba Smoby.