Dino Froz is an incredible new animated series based around the frozen-looking dinosaur collectable toys made by Giochi Preziosi.
The existing pocket-sized line of Dinofroz figures will be augmented with ever more Dinofroz toys as the series is aired.
The half-hour animated Dino Froz cartoon series is based around the adventures of four boys – Tom, Eric, John and Bob. The heroes discover an entrance to a parallel Dino Froz world via a board game where dinosaurs do battle with King Neceron and the other dragons.
Teleported into a prehistoric world, the four friends morph into dinosaurs. They then have to employ the power of Rockfroz to transform into Dinofroz and battle the powerful dragons.
With its compelling mix of toys, dinosaurs and dragons Dinofroz is set to be one of the most important new pan-European toy brand launches of the decade.