The Zelfs are distributed in the UK by Character Options and are first released in July 2013. Moose Toys are best known for their ultra successful Trash Pack brand.
Zelfs dolls are available in three sizes. They feature a huge array of elf characters with colourful spiky hair. Amongst them are super rare Zelfs dolls for collectors to discover.
The Zelfs toy range also features inter-connecting Zelfs playsets and a wide range of Zelfs accessories.
With animated webisodes, a dedicated website, a magazine and huge TV and press advertising, Zelfs toys is one of the highest-profile new girls toy brand launches of the year.