Rastamouse toys, based on the new kids cult TV show Rastamouse, is one of the coolest new toy brands around.
Character Options have been awarded the master toy licence for Rastamouse toys. Character have a proven track record in developing preschool properties and marketing them to a wider retail audience.
The Rastamouse toy character evolved from the Rastamouse books by Genevieve Webster and Michael De Souza. Rastamouse was transformed via stop frame animation into a popular children’s TV show which debuted on CBeebies. Special agent Rastamouse with Da Easy Crew Scratchy and Zoomer are always at the sharp end of crime-fighting.
Character launched its new range of 9″ talking and singing Rastamouse toys with plush Rastamouse toys including plush Rastamouse, plush Wensley Dale, plush Zoomer and plush Scratchy.
Plush Rastamouse toys were followed up with a plastic collection of toy Rastamouse figures and connectable Rastamouse playsets, such as the Bandulu’s Orphanage Playset and the Pirate Radio Playset.
Rastamouse figures include Rastamouse and Guitar, Bagga T and Orphan, Scratchy and Bass Guitar, Wensley Dale and Portrait, and Zoomer Figure.
Also new is the Rastamouse Sing-A-Long Microphone toy; sing along with Rastamouse. Plus the Rastamouse Guitar with musical sound effects from the show.
The Rastamouse concept has not been completely free of controversy so it will be interesting to watch how this new toy brand is progressed.