Cupets toys are the cool collectable animal characters brought to life through the Cupets app.
The toys are distributed in the UK by Flair, now part of the giant Preziosi Group.
The initial range of 12 uber-cute cube-shaped animal toys retail at an affordable £6.99. Each Cupet features a different QR code that when scanned via a smart phone or tablet brings the character to life to play in the app’s great fun running and dressing-up games.
The more time you spend interacting with your Cupet online in the digital Cupets world, the better it will perform.
Compatible with android or iOS the Cupets app can be downloaded for free via the App Store or Google Play. The app was created by the Manchester-based App Factory, a specialist android games developer.
Offline, Cupets also work as funky cute collectables that can be attached to backpacks and pencil cases to be taken wherever you go in the real world.
A viral marketing campaign combined with the brand’s broad appeal to both boys and girls from preschool upwards should make Cupets toys one of this years red hot playground crazes.