American toy giant Mattel are the global master toy partners for the new Mia and me range of toys.
Rainbow’s Mia and Me show airs in the UK on Nickelodeon with a second series broadcast from Autumn 2014 and also a feature length Mia and Me Movie due in 2015.
From the pages of a magical book, Mia springs to life in the fairy kingdom of Centopia with its incredible flying unicorns and wonderful friends Yuko and Mo.
Look out for collectable Mia and Me figures and playsets as well as plush Mia and Me and role play items.
With the backing of Rainbow, Nickelodeon and Mattel, Mia and Me toys will quite literally fly off the shelves.