Market-leading UK toy company Vivid make licensed toys for some of the best-loved brands including Moshi Monsters and One Direction.
Club Chic is a new fashion doll-come-teddy concept featuring personalised fabric outfits and glamorous handbag accessories.
There are initially five Club Chic bears to choose from. Each Club Chic bear has a very different outfit, accessories and personality.
Violet is the artist, Joolz is a famous actress who loves to shop, Lil’B likes music and skateboarding, supermodel Candy loves to party in pink, and Flo is a gadget geek. Together they make Club Chic.
Vivid’s Club Chic toys are first available at retail from July 2014.