Beat Bugs is an original new animated series that launched exclusively on Netflix in Summer 2016. A range of Beat Bugs toys is set to follow very soon.
Uniquely, Beat Bugs features music from The Beatles catalogue performed by a range of contemporary artists. The show is a big hit with kids who love the colourful 3d CGI animation and clever storytelling, as well as older generations who identify with the music.
Cleverly, Creata IP, the company behind the licensing rollout, have secured the right to use the music from the show in many of the consumer products. The combination of Beat Bugs toys, both plush and plastic, with interactive musical features inspired by The Beatles should propel them to the top of the bestseller charts.
Beat Bugs toys definitely hit the right note with retailers and consumers alike.