Monster 500 toy cars are the brainchild of KD UK.
St Albans-based Kidz Delight, or KDUK, are better known for developing toys incorporating innovative new technologies, as well as different languages.
The Monster 500 die-cast range consists of souped-up drag style cars driven by ghoulish monster characters. The initial range features six teams of 30 Monster 500 cars. Larger playsets include track sets to race the cars.
Also available are larger deluxe Monster 500 cars with light and sound effects.
To accompany the range, KD UK are embarking on a television and digital marketing drive as well as a standalone Monster 500 app.
KD’s Monster 500 toys add a creepy, though very welcome, new twist to that old favourite the toy car.